Dave Meltzer of Yahoo Sports today released the estimated figures for UFC PPV buys during the year of 2009. He also compared the buys to those of boxing and the WWE and it turns out that the UFC holds six of the top ten spots.
1. UFC 100: Brock Lesnar vs. Frank Mir, July 11 – 1.6 million
2. Boxing: Manny Pacquiao vs. Miguel Cotto, Nov. 14 – 1.25 million
3. Boxing: Floyd Mayweather Jr. vs. Juan Manuel Marquez, Sept. 19 – 1.05 million
4. UFC 94: Georges St. Pierre vs. B.J. Penn, Jan. 31 – 920,000
5. UFC 101: B.J. Penn vs. Kenny Florian/Anderson Silva vs. Forrest Griffin, Aug. 8 – 850,000
6. Boxing: Manny Pacquiao vs. Ricky Hatton, May 2 – 825,000
7. UFC 107: B.J. Penn vs. Diego Sanchez, Dec. 12 – 650,000
7. UFC 97: Anderson Silva vs. Thales Leites/Chuck Liddell vs. Mauricio Rua, April 18 – 650,000
9. UFC 98: Lyoto Machida vs. Rashad Evans/Matt Hughes vs. Matt Serra, May 23 – 635,000
10. Wrestling: WWE WrestleMania 25, April 5 – 582,000
Also in the article Meltzer mentions that the UFC did over eight million buys total which is amazing. At $45, which is the lowest price, the UFC made over $350,000,000. Of course the UFC is a private company so we can never know how much they actually made. If I was to make a decent guess though I would go with PPV revenue being somewhere around $450,000,000 total due to bar purchases and HD buys. Once again though I have no idea how much a bar pays so the figure is probably no where near what the UFC actually made from sales.
Also it is worth noting that PPV buys are not the sole source of the UFC’s revenue stream. The UFC also makes money on merchandising including clothing, training gear, video games and even its own gyms in California. Then there is also the sponsorship money the UFC takes in from all of those ads placed in and around the cage. I figure if you take all this into account it isn’t extreme to think that the UFC pulled in over $750,000,000 last year.
This is without a doubt the worst cut I have ever seen and it is no wonder why he pulled out of his fight against Ben Saunders. Kampmann sent out the pic via twitpic earlier today.
Chuck Liddell clearly got pissed off by the remarks that Tito Ortiz made in regards to Liddell’s alcoholism.
Chael Sonnen was wasting no time in this fight, he went right after Marquardt and then took him down, he did fall right into a guillotine but managed to get out. Sonnen then postured up and began unleashing some thunderous shots while Marquardt was against the cage. Marquardt managed to get standing a threw a flying knee but was took right back down by Sonnen. Chael Sonnen easily took the first round in a dominating fashion, 10-9 Sonnen.
The second round started the exact same as the first, Sonnen went right in there and put Marquardt on his back. Sonnen continued to control the round but midway through he began to bleed quite a lot from a cut that was in the middle of the forehead. Sonnen still dominated the round and took it 10-9 in my book.
Chael Sonnen took Marquardt down again to start the third round. Sonnen continued to control Marquardt until two minutes were remaining and Marquardt was able to get back to his feet, Sonnen immediately went in for the takedown and Marquardt got the guillotine choke locked in. Sonnen held on though until Marquardt released the choke. With a minute left in the round Marquardt showed up to the fight; it wouldn’t be enough for the victory though as Sonnen won via unanimous decision.
The third fight of the evening at UFC 109 was Mike Swick against Paulo Thiago. The first round had some mixed striking from both fighters, Thiago really seemed to be favoring the kicks and was sometimes catching Swick off-guard. Swick got a takedown towards the very end of the round. I would of given Swick the round 10-9 even though the round was not really that engaging at all.
About two minutes into the second round Mike Swick went after Thiago and got caught with a counter left hook which sent him to the mat. Unlike most fighters Thiago went for the submission instead of trying for the TKO victory, Thiago got the win via darce choke at 1:54 of round number 2.
The first fight of UFC 109 pitted welterweights Matt Serra and Frank Trigg against each other. The fight was over in the very first round after Matt Serra threw a huge overhand right that connected perfectly on the side of Trigg’s head. The official time of the stoppage was 2:23 of the first round and Matt Serra will improve to 10-6.
THQ is getting started with the promotion of the second installment of UFC Undisputed. This year they boast massive improvements over last year simply based on the fact that EA will be releasing their own game which will lead to some serious competition between the two companies.
CONTROLS: In UFC 2009 Undisputed, clinch grappling and ground grappling were handled with multiple control schemes, which could be cumbersome to juggle depending on the fighter’s orientation. This year, we undertook a new design philosophy that allowed us to better align our clinch grappling and ground grappling. In essence, players will now perform clinch pummels and throws using the ultimate fighting control the same way they performed transitions in UFC 2009 Undisputed.
SUBMISSIONS: While we’ve done quite a bit of tinkering with the submission system, the stick rolling method of submission execution and escape (known semiofficially as The Shine) will return. What we did want to change was the button mashing/brute force escape we utilized last year. This enabled fighters with high strength to be just as good at getting out of submissions as fighters with high submission defense. Now all fighters will utilize The Shine, but the parameters that govern the success of getting out of a submission have changed. For UFC Undisputed 2010, the submission calculations will use either a fighter’s submission defense or his current energy level expressed as a percentage–whichever is higher. For example, let’s say a fighter has a submission defense skill of 50. If the fighter has 100 stamina and full (100 percent) energy, the game will look at this energy level, and the fighter will have a great chance of getting out of a submission. If the fighter has 100 stamina and has used the majority of his energy reserves, the game will look at the fighter’s submission defense skill; in this case, shine hard! We feel this system is fairer to players and more representative of how an actual submission struggle would go down.
CAGE SUPPORT: We’ve implemented full cage support in UFC Undisputed 2010, and its effect on gameplay is huge. Our design approach to implementing cage gameplay allowed us to utilize our universal grapple system concept. On the ground, we have a rising hierarchy of positional advantage based on how much threat potential one fighter has in relation to another. In the case of two equally skilled fighters in open guard, for instance, the fighter on top is in a slightly better situation than the fighter on the bottom. We express this by saying the top fighter has a 55/45 advantage over the bottom fighter, expressed in the damage output of his strikes, the lethality of his submissions, etc. Put the same two fighters in the mount position, for instance, and that advantage changes to something much more dramatic, like say a 90/10 in favor of the top fighter. We’ve utilized similar thinking with regard to the cage. Let’s say we have the same two equally skilled fighters in the single collar tie position in the middle of the octagon. We consider this position to be one in which both fighters have equal advantage–a true 50/50 position. If one fighter manages to push his opponent up against the cage, he’ll restrict his movement, limit the force he’s able to generate on his strikes, and make it harder for him to regain energy; thus, shifting the balance in the favor of the free-standing fighter. It’s an elegant system that we feel accurately represents the strategies employed in a real UFC fight.
FIGHTER CUSTOMIZATION: For UFC Undisputed 2010, we’ve substantially increased the number of available parts for creation, but we’ve also added a ton of new features and improvements. One of the biggest changes from the previous game is the way we allow players to allocate individual moves for their fighters. Last year, we had base styles, each of which came with a set of predefined moves. This meant that all Brazilian jujitsu (BJJ) fighters had the same moves and techniques as other BJJ fighters. We wanted to change that this year, so we opened it up and now allow players to assign individual moves to their fighters on a move-by-move basis. There are well over 200 moves that can be assigned, mixed, and matched to create truly unique fighters. Also new this year is the ability to fight orthodox, southpaw, or switch and assign a dominate power hand. Players can also choose their navigation style from a number of different postures to give their fighters more of a distinct look.
SPONSORSHIP & LOGOS: The new system, which we’ve also applied to the placement of tattoos, uses more of a drag-and-drop style interface. Gone are the predefined spots where logos can only be placed and the series of menus that were required to place a logo. This year, it’s as simple as picking shorts, picking a logo, and choosing its location on the shorts. Speaking of clothing, many top brands in MMA are back, along with some new ones, so players will have access to an extensive assortment of new designs and logos. In addition, we are also allowing players to pick or create their own post-fight clothing, which is worn during winner announcement scenes and certain areas in Career mode.
CAREER MODE: Included are several new features to help build up each fight and give them more meaning. An example of this is a new system we’ve added called “Game Is Watching You.” The GIWY system tracks everything players are doing during the fighter’s career and reflects it through commentary during fights. Joe Rogan and Mike Goldberg will reference the fighter’s previous fights, his training partners, titles held, and other things he does during his career. Opponents will also take notice of performances and adjust their fight styles and strategies to counter strengths and take advantage of weaknesses.
FIGHTING TECHNIQUES: In addition to the six returning fighting techniques (boxing, kickboxing, Muay Thai, wrestling, judo, and Brazilian jujitsu), three more have been added: Karate, Greco-Roman wrestling, and Sambo. We’ve also moved away from the concept of one striking fighting technique and one grappling fighting technique in favor of a system that allows fighters to learn individual moves as they see fit. We feel this more accurately represents the type of cross-discipline training that the modern UFC fighter needs in order to compete at the highest levels.
ONLINE FIGHT CAMPS: Fight camps unite many different fighters under a single banner to compete against fighters from other fight camps to unlock new milestones and rewards. Players can use the virtual space of their fight camp to spar and teach each other the ins and outs of the game. Players can even bring in their Career mode fighters for an online training session to train with other players and get an extra career “cred” boost. Those boosts make better fighters and those better fighters make better camps.
NEW MODES: Additions include a Title and Title Defense mode, a Tournament mode and the Classic Fights mode will return with substantial changes.