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Ultimate Cash Machines
As described over on Forbes, The Billion Dollar Blood Sport.
In just six years Frank and Lorenzo Fertitta have turned ufc from a cash-bleeding loser into a $1 billion champ. Here’s a look …
Price the Fertittas paid for UFC in 2001: $2 million
Value today: $1 billion-plus
UFC estimated 2008 sales: $250 million
UFC is estimated to control 90% of the mixed martial arts industry.
UFC pay-per-view buys in 2001: 145,000
UFC pay-per-view buys in 2007: 5.1 million
The average UFC pay-per-view event draws 3 million male viewers between 18 and 49–often the same as a big college football GAME.
UFC employs 275 fighters.
Most make more than $100,000 a year.
Superstars make millions.
The average ticket price of a live UFC event in 2007: $250
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